How To Beat The Facebook Algorithm And Increase Your Reach

"Why does Facebook keep on altering its algorithm? It's so hard to keep up!"

"Why is it getting harder to connect with our audience, even when we pay for ads?"

If you've ever had these thoughts, you're not alone.

For years, businesses and marketers have struggled with Facebook's algorithm changes. These updates affect how many people see posts, making it more challenging to grow an audience and run ads successfully.

The algorithm decides which content gets shown to users, so understanding how it works is key. Staying updated on these changes helps you create content that connects with your audience and improves your chances of reaching more people.

Start conversations

To improve your ranking on Facebook, the key is to encourage conversations and interactions on your posts and ads. Likes, comments, and shares help boost your content's visibility over time.

Engagement is important for both organic posts and ads. The best way to get people involved? Be authentic. While stirring up controversy can grab attention, it's not a long-term strategy. Instead, try to be entertaining, funny, or relatable by talking about trending topics or sharing inspiring stories.

Speak and reply to your audience

Facebook stands out as a social platform because it allows you to target the right audience not just for ads but for regular posts, too. You can customize who sees your content, making it easier to reach the right people.

However, targeting alone isn't enough to boost engagement. Your content needs to connect with your audience. Think about who you're trying to reach when choosing images, writing captions, and creating headlines. When people feel understood, they're more likely to interact with your posts.

Engagement doesn't stop at posting you need to respond, too. If someone leaves a comment, reply to them. This shows that you value their input and helps build a stronger connection.

By starting conversations and actively engaging with your audience, you can strengthen relationships and improve how your posts and ads perform.

Get Local

Facebook has been giving more importance to local content because it wants to encourage meaningful interactions. As a result, posts about local topics often get more visibility than national content. This is great news for businesses that focus on specific areas.

If your brand has a strong presence in a certain city or region, it's a good idea to create content that highlights those locations. This can help you connect better with local audiences and improve engagement.

Leverage Facebook Insights

To get the best results on Facebook, you need to understand how your content is performing and who your audience is. The easiest way to do this is by using Facebook Insights.

In the Audience tab, you can see important details about your followers, such as where they're from, their age, and their gender. This helps you tailor your content to better connect with them.

While it's not as detailed as the old Audience Insights tool, it still provides useful information to help you improve your strategy and reach the right people.

Post at the right time

You've probably heard the saying, "timing is everything." This applies to posting content, too. If your audience isn't online or doesn't seem engaged, you might need to post at a different time.

Facebook favors newer posts, so posting when your audience is active gives you a better chance of getting noticed.

Every audience is different, so it's important to find out when your followers are most active. If you're not sure, experiment with different posting times and track which ones perform best.

If you run ads, check the performance breakdown by day to see which days work best. This can help you plan your regular posts more effectively. Once you figure out the best times, schedule your content accordingly because timing matters just as much as what you post.

Be focused on Facebook videos

Facebook continues to prioritize video content, especially with the rise of Facebook Videos. The platform itself has confirmed that videos tend to get more engagement than other types of posts.

Short-form videos, like Facebook Reels, are also important since the algorithm favors them to boost visibility and interaction.

This means that including videos in your content strategy is essential. No matter how you approach it, finding a way to use video will help you reach and engage more people.