How To Promote Your Music Online

With so many ways to share your music online and only so much time in a day, it can be tough to figure out which platforms are actually worth your effort.

If you try to promote your music everywhere at once, you'll quickly feel overwhelmed and exhausted. Worse, all that effort may not bring the results you were hoping for.

Instead of spreading yourself too thin, focus on a few key platforms where your current and potential fans are most active. Start by promoting your music on the platforms you enjoy using the most, and gradually expand from there. This way, you'll be able to stay consistent and engaged and make a real impact without burning out.

TikTok

TikTok has become a powerful tool for promoting music, and going viral on the platform can give your music career a big boost. While it's especially popular with Gen Z, people of all ages are now using the app.

You can make your own short videos, but it's also important to upload your music to TikTok so others can use it in their content. The app's smart algorithm and engaging format make it easier to reach new listeners compared to many other social media platforms.

Discord

Discord is quickly becoming a popular space for musicians, much like TikTok, and it could be a great way to grow a loyal fanbase if it suits your style.

You can start by joining other servers to get familiar with the platform and connect with new people naturally. Once you feel ready, you might want to create your own server to engage with your fans and share your music directly.

Twitch

Twitch became popular during the pandemic for live video streaming, and it has remained a favorite because of its strong sense of community and the way it lets artists connect with their audience in real time.

If you love performing, Twitch is a great place to host live concerts with an interactive experience. You can also use it to promote your music by doing Q&A sessions, streaming your rehearsals, or even offering online classes and workshops.

YouTube

YouTube is one of the biggest platforms for discovering new music. To grow your audience, make sure to upload and share videos regularly.

With the rise of YouTube Shorts, you can now bring short-form content (similar to TikToks or Reels) into your strategy. Creating Shorts is a great way to grab attention and keep fans engaged. Once people find your Shorts, they're more likely to explore your channel and check out your full music videos.

Streaming services

Most music fans use streaming services like Spotify, Apple Music, and Amazon to listen to their favorite songs and find new artists. That's why it's important to make sure your music is available on all major platforms.

Getting one of your songs added to a playlist can be a game-changer for your music career. There are millions of playlists for different moods, genres, and activities, giving you a great chance to reach the right audience.

You can also create your own playlist featuring your songs along with tracks from other local artists or musicians you admire. Then, use social media or ads to promote it and attract more listeners. Once your playlist is ready, share it with the other artists you included---they might share it, too, helping you reach even more people!

Instagram

Instagram offers many ways to showcase your music and connect with fans, including Stories, Reels, posts, live streams, and engaging with others in the comments.

Experiment with different features to see what works best for you. You could use Reels to share short music clips, post behind-the-scenes moments in Stories, or go live to interact with your audience in real-time.

If you have some budget for promotion, you can also run ads to boost your posts using Facebook Ads Manager, just like you would for Facebook. This can help you reach more people and grow your fanbase faster.